Give Kindly Is different in that we provide you with the opportunity to make a difference. We intend to be part of the change in the world we want to see. Our philosophy is simple, charities do great work but a large percentage of the work we see charities doing is raising more funds. We believe that there should be a cemented relationship between business and Charity where each party does what they do best. Business should be the funding and the Charities should spend the money on the causes and communities they support.

When businesses are looking to make a difference they often need to take calculated risks, hire the smartest minds at the greatest expense, be innovative and expose themselves to failure. Charities cannot do that! Charities must protect every cent of donors money and ensure that as much as possible goes towards the cause to sustain the trust of their donors and maintain the relationship to seek further capital.

Secondly it is our belief that the role of the charity is made significantly more difficult by the fact that its in a never ending cycle of raise then spend. There is no renewable means of recurring capital coming into the organization and hence the cost associated with the raising of capital is magnified.

Give Kindly is our solution to the conundrum of all charities. Give Kindly is a for profit business that basis its success on the ability to make a difference and facilitate a benefit to the consumer, the business and the charity.

The Charity benefits as they receive a recurring revenue to their organization by regular shoppers without a cost base. This charity donation is formed by consumers doing what they would otherwise already do and works on the principals of lots of a littles making a big difference.

The businesses who place their products on the Give Kindly portal receive a client who identifies not only for a need of their product but purchases their product with a positive mindset and with an intention to do good. They associate their purchase and alignment with their brand to be that of a purchase for good. Increasing the client base, improving the brand association and creating an environment where the client and the business owner are sharing the same passion of supporting each other with the common goal of making a difference.

Finally, the consumer wins the most! The consumer gets to purchase whatever they intended to purchase in the first place at a fair market value and make a difference to a charity that means the most to them. This allows them to make a change but also and more importantly the charity donation is made in the name of the consumer and individual or company. Not in the name of Give Kindly. You get the tax benefit by doing what you would otherwise already do!

It has been my experience that the every day American has in their heart the intention to make a difference and help their neighbor. Americans internationally have been seen as the example of giving the world over but unfortunately until the recent launch of Give Kindly giving and the tax deductions that come with that have been reserved for the High Net worth and wealthy Americans who we appreciate and recognize. But the every day Citizen wants to help make a change and the every day citizen would like their reprieve from Uncle Sams taxes where they can!